partech.com https://partech.com/ Wed, 10 Apr 2024 12:45:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://partech.com/wp-content/uploads/2023/08/par-new-favicon.svg partech.com https://partech.com/ 32 32 Scale Your Restaurant’s Growth with an Open Ordering Platform https://partech.com/2024/04/09/scale-your-restaurants-growth-with-an-open-ordering-platform/ Tue, 09 Apr 2024 21:22:16 +0000 https://partech.com/?p=23304 Gone are the days of managing a maze of disconnected systems – one for point-of-sale, another for online orders, and yet another for deliveries. Open integrations are the new normal, allowing restaurants to build a dream tech stack with best-in-class solutions. By embracing open APIs and interoperable systems, your restaurant brand can create a tailored...

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Gone are the days of managing a maze of disconnected systems – one for point-of-sale, another for online orders, and yet another for deliveries. Open integrations are the new normal, allowing restaurants to build a dream tech stack with best-in-class solutions. By embracing open APIs and interoperable systems, your restaurant brand can create a tailored tech stack that enhances every aspect of your operations, from order processing and inventory management to customer engagement.

Understanding Scalable Platforms

Unlike traditional siloed systems that operate independently, scalable platforms offer a holistic solution that can adapt and expand alongside your business. At its core, scalability refers to the platform’s ability to accommodate growth and handle increased demands without sacrificing performance or efficiency.

A scalable platform is built on modular architecture, allowing restaurants to add or remove functionalities as needed. Whether it’s scaling up to accommodate a growing number of orders or integrating new features to meet evolving customer preferences, a scalable platform provides the flexibility and agility required to stay competitive in a rapidly changing landscape.

Optimizing Business Growth with a Scalable
Ordering Platform

An open and scalable ordering platform such as MENU offers a cohesive solution that integrates various aspects of restaurant operations into a single, seamless ecosystem.

Here’s what MENU’s open ordering platform brings to the table:

1

Ordering APIs

Optimizing Business Growth with a Scalable Ordering Platform
MENU facilitates interoperability through open Ordering APIs, allowing streamlined integration with various technologies and solutions that best suit your needs. The benefits of this solution are numerous:
  • Unforgettable Ordering Experiences:
    Your customers demand customization. One-size-fits-all ordering is no longer enough. With MENU Ordering APIs, your brand can leverage a modern and innovative back end to create custom ordering applications on any channel. This empowers you to create unique ordering experiences that perfectly match your brand identity and customer needs.
  • Smooth Developer Experience:
    Clear and comprehensive documentation serves as the foundation for effective API design, playing a crucial role in fostering a smooth developer experience. MENU’s open ordering platform provides robust documentation, granting developers access to well-documented resources that offer detailed explanations of our Ordering APIs. This empowers them to effortlessly navigate the integration process, better comprehend API interactions, effectively troubleshoot issues, and fully leverage the potential of APIs for agency-built applications.
  • Streamlined Tech Stack:
    MENU’s Ordering APIs ensure seamless integration with your current suite of solutions. This eliminates the need to abandon your existing loyalty programs, payment processors, and other essential tools. The result is a fully interoperable system that streamlines your operations and maximizes efficiency.

Customer Data

Open ordering platforms like MENU facilitate the consolidation of data from various sources within your restaurant’s tech stack. This unlocks a treasure trove of customer data, giving you insights into ordering trends and behavior. Leveraging these insights helps you make data-driven decisions to personalize customer experiences and optimize marketing campaigns, ultimately leading to increased profitability and customer satisfaction.

New Franchises/Locations

New Franchises/Locations
The MENU scalable ordering platform  empowers you to replicate successful operational models seamlessly across new franchises and locations. By embracing openness, your fast-growing business can effortlessly adapt to the growing demand while maintaining efficiency and delivering exceptional customer experiences consistently across every location.
Open and scalable ordering platforms are more than just a technological upgrade; they’re a strategic investment in your restaurant’s success. By embracing an open approach, you can transform your operation from a tangled mess of wires to a well-oiled machine, ultimately delivering exceptional customer service and achieving operational excellence.
Whether you’re a fast-growing multi-unit brand or an industry stalwart, MENU’s open platform serves as the bedrock for innovation and expansion.

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Unlock Scalable Growth with the Right POS and Partnership https://partech.com/2024/03/21/unlock-scalable-growth-with-the-right-pos-and-partnership/ Thu, 21 Mar 2024 17:46:04 +0000 https://partech.com/?p=23191 Finding growth in today’s ever-evolving restaurant landscape is a complex challenge that requires more than great food and great service. With so many challenges restaurant brands face today – including high operating costs, a lackluster labor pool, and retaining superstar customers –successfully growing your restaurant operations also demands strategic technological investments and finding the right...

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Finding growth in today’s ever-evolving restaurant landscape is a complex challenge that requires more than great food and great service. With so many challenges restaurant brands face today – including high operating costs, a lackluster labor pool, and retaining superstar customers –successfully growing your restaurant operations also demands strategic technological investments and finding the right technology partner.

A proven technological investment restaurant brands must leverage throughout daily operations is modern point-of-sale systems. These essential solutions play key roles in streamlining restaurant operations, enhancing overall customer experiences, and facilitating growth. Furthermore, modern cloud-based POS systems empower restaurant brands to make more informed decisions and adapt to evolving market trends.

Fast-casual restaurant brands like Big Chicken and MAD Greens have recently embraced transformative investments in POS systems and implemented PAR Brink POS to unlock their growth. Brink is a fully configurable, best-in-class restaurant cloud POS that ensures both brands do not compromise on efficiency, stability, innovation, and most importantly, the ability to scale. By leveraging Brink, Big Chicken was able to launch 18 new locations with another 300+ under franchise development. MAD Greens, on the other hand, was able to triple in size with new locations in the Arizona, Colorado, and Texas markets.

Let’s take a closer look at how PAR Brink played a pivotal role in both brands’ growth stories:

A Strategic Partnership

As important as finding a POS that boasts the proper features and capabilities, it is just as important to ensure it comes equipped with the right partnership. Big Chicken and MAD Greens embraced this strategy and sought a POS partner that would drive their growth and enhance their operations. By partnering with PAR Technology, both brands are gaining a truly collaborative, supportive, and expert partner who will help tackle current operational challenges while looking to the future. According to Josh Halpern, CEO of Big Chicken, “It became crystal clear to us that PAR was the best solution for us. What we were really looking for was who was going to drive the machine and who was going to be in that driver’s seat with us to grow the engine forward. We felt PAR was the best fit for Big Chicken and it has been a good partnership ever since.”

Open Access to Brinks API

Having open access to Brink’s API was a table-stakes requirement for both Big Chicken and MAD Greens. Per Jason Mcearchern, CIO of Big Chicken, and Nick D’Antonio, VP of IT at MAD Greens, Brink’s open API was a key deciding factor for both brands as it provides them with the ability to tailor their tech stacks and integrate with desired third-party solutions without extra complications. The ability to seamlessly integrate with third-party partners ultimately future-proofs Big Chicken and MAD Greens’ operations, ensuring they can integrate with the solutions needed for today and preparing them for the future. “One of the bigger deciding factors on partnering with PAR was the open API and the open solutions,” said Mcearchern. “We wanted an open solution that helps us partner with what makes sense to Big Chicken today and what could make sense tomorrow.”

Additionally, having a seamless connection to third-party systems allows Big Chicken and MAD Greens to connect all their data with PAR Brink, enabling more informed, data-driven business decisions. Per D’Antonio, Brink’s open API “has allowed [MAD Greens] to do a lot of stuff over the years that we would never have been able to do without that, whether it’s with business intelligence, data warehousing, or even just being able to leverage other partners.”

Ease of Use and Configurability

Both Big Chicken and MAD Greens have found immense value in the Brink’s ease of use and configurability. Especially as growing restaurants, these crucial POS features guarantee both brands can seamlessly and effortlessly implement the system across every location. “With Brink’s standardized configuration, we can really just take our point-of-sale terminal, point it to the new location, and it’s up and running,” said D’Antonio. Brink’s user-friendly and configurable interface is paramount for Big Chicken and MAD Greens, ensuring they can grow at their own pace without interference from their tech stack.

Moreover, managing multiple menus across multiple locations is one of the most prominent challenges for multi-unit restaurants. Brink’s flexible permissions and simple user interface empower Big Chicken and MAD Greens to effortlessly overcome this obstacle, allowing them to manage and configure their diverse menus tailored to their exact requests. Whether it is to one, several, or all locations, Brink allows both brands to schedule and publish updates to menus, prices, and layouts in real-time.

Partnering with PAR Technology and implementing Brink POS across all locations has been a game-changer for Big Chicken and MAD Greens. The strategic decision to leverage Brink has enabled both brands to expand at their own pace, hit new KPIs, and position themselves for the growth they were seeking.

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Crafting Seamless Ordering Experiences through Intuitive UX Design https://partech.com/2024/03/06/crafting-seamless-ordering-experiences-through-intuitive-ux-design/ Wed, 06 Mar 2024 16:00:08 +0000 https://partech.com/?p=23131 Are you tired of navigating through complex ordering processes that feel more like a labyrinth than a simple food ordering app? Do you find yourself frustrated by endless steps and convoluted interfaces, to the point where you’d rather pick up the phone and place the order the old-fashioned way? In today’s fast-paced world, where convenience...

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Are you tired of navigating through complex ordering processes that feel more like a labyrinth than a simple food ordering app? Do you find yourself frustrated by endless steps and convoluted interfaces, to the point where you’d rather pick up the phone and place the order the old-fashioned way? In today’s fast-paced world, where convenience reigns supreme, the last thing anyone needs is an ordering experience that feels like a chore.

Imagine an ordering flow where users effortlessly navigate through the app following familiar patterns of use without encountering any unnecessary hurdles. With the right UX design, ordering a meal becomes a seamless, intuitive process that effortlessly integrates into your daily routine, fostering a deeper connection between the consumer and the product.

Food. People. Nothing in Between.™ with MENU Ordering

At PAR MENU, we understand the critical importance of building the connection that we refer to as the Food. People. Nothing in Between.™ relationship – without any barriers. By prioritizing these elements, we create an ordering environment that is not only frictionless, but also enriches the experience of both consumers and businesses alike.

Central to our design philosophy is the idea of reducing the cognitive load for users. A logical flow with minimal steps ensures that users can complete their orders efficiently, without encountering any unnecessary complexities. This not only enhances user satisfaction but also boosts conversion rates, as users are more likely to follow through with their purchases when the process is straightforward.

But that’s not all. With our innovative MENU Ordering platform, we take this commitment to excellence a step further. Our white-label mobile and web solutions are fully customizable, allowing businesses to showcase their branding while delivering a superior ordering experience. Moreover, the MENU Ordering APIs offer unmatched flexibility and scalability, empowering businesses to expand and customize their offerings according to their unique requirements.

By leveraging our platform, businesses can elevate their ordering experience to the next level, ensuring that every interaction leaves a lasting impression on their customers.

A thoughtful UX design isn’t just about creating a visually appealing interface – it’s about redefining the ordering experience. By prioritizing accessibility, simplicity, and seamless interaction, businesses can foster stronger connections with their customers while driving revenue growth. With the MENU platform, restaurants can unlock the full potential of their ordering apps, delivering unparalleled experiences that keep customers coming back for more.

Ready to take your ordering experience to the next level?
Let's embark on this journey together.

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Introducing the PAR Wave: The First Eco-Friendly POS Terminal for a Sustainable Future https://partech.com/2024/02/20/introducing-the-par-wave-the-first-eco-friendly-pos-terminal-for-a-sustainable-future/ Tue, 20 Feb 2024 17:18:02 +0000 https://partech.com/?p=22974 In today’s dynamic business landscape, embracing eco-friendly, socially responsible, and well-governed practices is not just a trend – it is essential for any hospitality brand’s operations. Also known as ESG, these practices have quickly taken center stage, enabling brands to lay the foundation for consistent growth, resilient operations, and long-term success. What is ESG and...

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In today’s dynamic business landscape, embracing eco-friendly, socially responsible, and well-governed practices is not just a trend – it is essential for any hospitality brand’s operations. Also known as ESG, these practices have quickly taken center stage, enabling brands to lay the foundation for consistent growth, resilient operations, and long-term success.

What is ESG and Why is it Crucial for Hospitality Brands?

ESG, or Environmental, Social, and Governance, refers to the key factors that stakeholders consider when evaluating a business’s commitment to sustainability and ethical performance.

Recent studies show the significance of ESG strategies, revealing that restaurant brands within the S&P 500 that prioritize and follow these principles outperform those with weak or no strategies at all.

Moreover, another report unveils a shift in consumer behavior towards sustainability. The report found that all generations of consumers, from Baby Boomers to Gen X to Gen Z, are willing to spend more on sustainable products. In 2020, only 34% of Gen X consumers were willing to spend more on sustainable products. Now, more than 90% of those consumers will pay an additional 10% or more for a product that is “sustainable”.

With sustainable and ethical practices now being viewed as key differentiators to consumers and stakeholders, it is more crucial than ever for hospitality brands to adhere to ESG practices.

Technology is Key

At the core of any successful ESG strategy lies the technology you leverage throughout daily operations. As important as it is for your business to be aligned with ESG practices, it is just as crucial to ensure the technology you utilize does as well. Technologies aligned with ESG practices, like point-of-sale systems, are paramount for hospitality brands. These solutions are essential for curbing waste and minimizing carbon emissions all while maintaining efficiency, reliability, and scalability. Leveraging sustainable solutions will not only enable your brand to enhance its ESG performance but also improve profitability and customer satisfaction.

However, hospitality brands still face significant technological challenges when it comes to sourcing hardware that aligns with these principles. There is not a single technology vendor that offers hardware designed for sustainability.

Until now.

A POS Touch Panel Designed to Support Your ESG Goals

Meet the PAR Wave, a multipurpose and eco-friendly all-in-one POS touch panel built to align with your hospitality brand’s ESG goals. The PAR Wave is intentionally designed to be more eco-friendly through its collapsible frame, which reduces packaging (all recyclable and biodegradable) and carbon emissions from shipping by 50%.

With proven durability in the harshest hospitality environments, the PAR Wave is the only POS terminal on the market built to be eco-friendly and easily adaptable to fit your business’s unique needs. Its slim and sleek design retains PAR’s best-of-breed quality while supporting flexible mounting and guest-facing options. This POS terminal serves as a multifunctional touchscreen POS panel suitable for restaurant point-of-sale terminals, guest-facing ordering options, and table games for casinos, providing endless possibilities for hospitality businesses.

Moreover, the PAR Wave can be easily repaired (should you need it) using spare parts, ultimately leading to less overall waste, and reducing the lifetime cost of ownership. By leveraging the PAR Wave, hospitality brands can not only enhance their ESG performance but also demonstrate a commitment to sustainable practices.

In an era where consumers increasingly prioritize ethically and environmentally conscious brands, investing in sustainable technology, like the PAR Wave, is not just a strategic decision, it is a competitive advantage.

Interested in learning more about how the PAR Wave supports your brand’s ESG goals? Visit us at PAR Wave or request a demo today!

Already a PAR Wave customer? Access the Latest Drivers and Documents now!

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From Wait Times to Revenue Peaks: The Power of MENU Kiosk Ordering https://partech.com/2024/02/14/from-wait-times-to-revenue-peaks-the-power-of-menu-kiosk-ordering/ Wed, 14 Feb 2024 06:59:35 +0000 https://partech.com/?p=22930 In the hustle and bustle of today’s world, we are trying to complete routine tasks like grocery shopping as swiftly and effortlessly as possible. The same applies to ordering food. Convenience has become top priority and consumer habits are rapidly shaped by the pursuit of speed and efficiency. Kiosk ordering has emerged as the go-to...

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In the hustle and bustle of today’s world, we are trying to complete routine tasks like grocery shopping as swiftly and effortlessly as possible. The same applies to ordering food. Convenience has become top priority and consumer habits are rapidly shaped by the pursuit of speed and efficiency. Kiosk ordering has emerged as the go-to solution for businesses to embrace modern consumer preferences and navigate labor shortages.

The numbers speak for themselves. A significant 65% of quick-service customers prefer the convenience of kiosk-based ordering, propelling the market towards a projected value of a substantial $30.8 billion by 2024.

Optimize Your Restaurant's Efficiency with MENU Kiosk Ordering

Introducing MENU Kiosk Ordering, a dynamic ordering channel within the comprehensive PAR MENU ecosystem. Managed from the same centralized platform as digital ordering (mobile & web apps), MENU Kiosk is a powerful solution that aligns with your growth objectives, driving both efficiency and revenue growth.

Explore the unparalleled advantages of integrating MENU Kiosk Ordering into your restaurant's operations:

Minimize Wait Times with Swift Service:

MENU Kiosk Ordering ensures a swift and seamless service, alleviating the frustration of customers waiting in long lines. The intuitive interface empowers them to effortlessly navigate menus, place orders, and complete payment within minutes. This not only reduces wait times but also elevates the overall customer experience, especially during peak hours.

Maximize Revenue with Intelligent Cross-Sell Strategies:

With the right strategy, kiosks can be powerful tools for revenue maximization. The MENU Kiosk app’s intelligent algorithms suggest complementary items based on customers’ selections, leading to increased transaction values. Add-ons, combos, cross-selling and other incentives can result in an increase in check size by 30%.

Elevate Customer Satisfaction through Order Accuracy:

In the realm of human interactions, errors are inevitable. The MENU Kiosk software acts as a steadfast guardian against errors, ensuring an accurate and streamlined ordering process. This precision not only prevents mistakes but also significantly enhances customer satisfaction. Customers can order at their own pace, eliminating any language barriers and fostering a more relaxed and accommodating dining experience. Furthermore, with the integration of MENU and Brink POS, orders are automatically injected into the POS from a single backend, eliminating the need for multiple tablets and reducing the potential for errors resulting from manual order entry.

Augment Employee Productivity and Reduce Labor Costs:

Contrary to concerns about job displacement, MENU Kiosk Ordering complements human efforts, allowing staff to concentrate on tasks that genuinely enhance the guest experience. By automating the ordering process, employees can redirect their focus to crucial roles such as food preparation and maintaining restaurant cleanliness. This dual benefit of increased productivity and reduced labor costs contributes to the overall operational efficiency of the restaurant.

The Synergy of Integrated Kiosk Software and Hardware

In optimizing restaurant efficiency, the seamless integration of kiosk software and hardware is crucial for enhancing the customer experience. Choosing durable and reliable hardware tailored to specific needs and future advancements is essential, particularly in high-traffic environments. That is why MENU partners with leading kiosk hardware in the US, offering MENU Kiosk Ordering as a unified solution. With its cohesive design and intuitive interface, the MENU Kiosk app ensures a seamless ordering experience for your customers and optimizes work for your staff.

Curious to explore why MENU Kiosk Ordering stands out as your top choice for fostering business growth?

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Unlocking the Power of MENU Ordering APIs for Seamless Brand Growth https://partech.com/2024/01/30/unlocking-the-power-of-menu-ordering-apis-for-seamless-brand-growth/ Tue, 30 Jan 2024 15:27:35 +0000 https://partech.com/?p=22764 In today’s digital landscape, where online ordering is essential for restaurant growth, large restaurant brands are looking to differentiate themselves and make an impact by delivering a unique digital experience. This can only be done through specially tailored, custom front-end experiences that conventional white-label apps are not flexible enough to support. Headless commerce unlocks a...

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In today’s digital landscape, where online ordering is essential for restaurant growth, large restaurant brands are looking to differentiate themselves and make an impact by delivering a unique digital experience. This can only be done through specially tailored, custom front-end experiences that conventional white-label apps are not flexible enough to support. Headless commerce unlocks a new realm of possibilities in the digital landscape. Ordering APIs represent a powerful tool that enables a seamless integration between different systems involved in the ordering process, empowering brands to optimize user experiences according to their unique vision.

But what exactly is headless commerce?

But what exactly is headless commerce?

In pursuit of enhanced flexibility and control over their user-facing interface, enterprise brands are increasingly shifting towards headless commerce, which allows them to decouple their Ordering apps (front-end) from the e-commerce logic (back end) of their operations. This headless architecture enables them to choose best-of-breed platforms (Ordering, Loyalty, Payments, CRM, Analytics), without being tied to a specific system, and gives them unparalleled freedom to customize and scale their business.

Why MENU Ordering APIs?

Why MENU Ordering APIs?

Embracing the futuristic headless architecture approach, MENU Ordering APIs empower fast growing multi-unit restaurant brands to meticulously craft their entire first-party ordering experience atop MENU’s state-of-the-art commerce platform. This can be done using an in-house team or partnering with a development agency. The advantages are manifold:

1

Best-in-class custom ordering applications:

Developed and continuously enhanced by a team of seasoned restaurant tech experts, MENU powers all digital customer touchpoints including mobile, web and kiosk from one platform. Using MENU Ordering APIs, brands can leverage our modern and innovative back end to create custom ordering applications on any platform.
2

Unmatched extensibility:

With its unmatched modularity, the MENU platform empowers brands to effortlessly integrate leading POS, Payments, Loyalty and other solutions of their preference. What’s more, thanks to its headless architecture MENU Ordering APIs enable a smooth connection to all external partners through a single integration, as well as support a diverse array of system landscapes. This ensures that large restaurant brands are equipped with the tools they need to accelerate their digital growth.
3

Smooth transition and enterprise-grade support

The MENU Ordering platform guarantees a smooth transition from your existing ordering provider without any loss of customer data. It ensures enterprise-grade security measures and robust support, laying a solid foundation for a secure and reliable ordering experience across all touchpoints.

Embrace the future, where customization meets efficiency, and MENU’s Ordering APIs become the driving force behind your restaurant’s digital transformation. The possibilities are endless and uniquely crafted to elevate your brand in the eyes of your customers.

Want to learn more about how MENU Ordering APIs can put you on a fast track to success?

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From Chaos to Control: How PAR Brink POS Transforms the Daily Grind for Restaurant Staff https://partech.com/2024/01/17/from-chaos-to-control-how-par-brink-pos-transforms-the-daily-grind-for-restaurant-staff/ Wed, 17 Jan 2024 05:00:04 +0000 https://partech.com/?p=22734 In today’s restaurant landscape, where new technology and flashy trends vie for attention, a fundamental truth remains: human connection is the bedrock of truly remarkable guest experiences. As Brett Schulman, CEO of Cava and a valued PAR customer, aptly said in a recent QSR article, “the people who deliver great service every day, in every...

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In today’s restaurant landscape, where new technology and flashy trends vie for attention, a fundamental truth remains: human connection is the bedrock of truly remarkable guest experiences. As Brett Schulman, CEO of Cava and a valued PAR customer, aptly said in a recent QSR article, “the people who deliver great service every day, in every restaurant, every shift” are what set winning concepts apart. Well-trained, motivated, and engaged employees are the architects of genuine hospitality, crafting seamless operations, top-notch service, and a welcoming atmosphere that inspires loyalty and repeat business.

However, the industry faces a harsh reality: high staff turnover. According to a National Restaurant Association survey, nearly 62% of restaurant operators lacked the personnel to meet customer needs in 2023. This revolving door of employees disrupts operations, leaving knowledge gaps and requiring constant re-training. The impact is significant: increased training costs, compromised service quality and consistency, and ultimately, a dampened bottom line.

In this tight labor landscape, prioritizing the staff experience is crucial. Restaurants need to invest in technology that empowers their employees. The POS system – pulsing with omnichannel orders, data, and the constant churn of a busy day – holds immense potential to transform the staff experience. Streamlining operations, automating tasks, and minimizing errors frees staff from stress, allows faster service, and equips them for success. By creating a smoother experience with the right POS, you’ll see the rewards in efficient operations, happier staff, and delighted guests. For this, choose a complete POS partner – powerful tools, scalable tech, purposeful customer-focused innovation, and trusted allyship.

PAR Brink POS: Designed for Staff Success

PAR Brink POS, a leading cloud-based POS system, addresses staff-centric needs head-on. Built with meaningful innovation that prioritizes user needs and experience, Brink empowers your team from day one. Its flexible design and powerful functionality ease morning rushes, dinner crowds, and everything in between, reducing friction and making work less stressful.

Let’s explore some of Brink’s fantastic capabilities specifically designed to address common employee pain points ultimately making their jobs easier, more efficient, and more rewarding.

  • Resilient In-Store: In the hectic restaurant setting, a few things stress staff like a malfunctioning POS. Brink POS is designed to ensure that employees never lose access to their POS in-store, even in high-demand situations or technical disruptions. Even if the primary register stumbles, a dedicated backup seamlessly steps in, running independent of the internet and the cloud. This ensures that staff can focus on what they do best – delivering exceptional service – without the stress of tech meltdowns.
  • Configured To Staff Comfort: Take the guesswork out of the POS setup with flexible configurations and easy-to-customize screens. Brink bends to your restaurant, not the other way around. From out-of-the-box templates to custom menus and workflows, Brink fits your desired brand and processes. Staff learn in 30 minutes, not days, thanks to the intuitive interface and familiar feel. Less clicking, less training, and less stress ensures happy staff – it’s a Brink thing.
  • Easy Order Management: Sleek order preview panels let staff see up to 8 orders at once on the menu screen, allowing them to scan, validate, and process orders in seconds. No switching screens, hunting for details, or order confusion. Plus, Brink’s tablet-optimized drag & drop lets you shuffle orders on the fly. Easily manage the flow by moving orders, saving spots, and keeping everything organized with a single swipe. Brink ensures your team always stays in control.
  • Stress-free Pick-Ups: The Bag Chit feature consolidates all crucial order details onto one receipt, providing staff with a clear and concise overview of each guest’s to-go order. This eliminates the risk of order mix-ups and establishes a smooth pick-up process for both employees and guests, ultimately reducing stress and frustration for all.
  • Charitable Giving Made Easy: Brink’s Round Up for Charity functionality lets guests seamlessly support their favorite charities with a single tap at checkout, without the need for cashier prompting. It transforms potentially awkward moments between the guest and cashier into pressure-free, positive interactions. With manual prompting out the door, checkouts flow faster, making everyone happy.
  • No More Payday Panic: Brink POS automates pay rate changes, ensuring accuracy, efficiency, and workplace equity. No more manual scheduling or calculations. Operators gain insights into future labor costs and can synchronize adjustments for all employees fairly. Freed from administrative tasks, managers can focus on strategic initiatives and better support their staff.

Investing in a staff-friendly POS system like PAR Brink POS is more than just a purchase; it’s a strategic move. Empowering your team with the right tools and support leads to a ripple effect: happier employees, smoother operations, and ultimately, better bottom line. It’s a win-win that keeps your business thriving for years to come.

Visit us at Brink POS or request a demo today!

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Unleash Hassle-Free Excellence in Restaurant Operations with a Seamless Digital Ordering Platform https://partech.com/2024/01/15/unleash-hassle-free-excellence-in-restaurant-operations-with-a-seamless-digital-ordering-platform/ Mon, 15 Jan 2024 19:21:58 +0000 https://partech.com/?p=22696 Navigating the digital ordering landscape can feel like deciphering a complex puzzle. Incompatibility issues, communication gaps, and technical glitches lurk at every corner, threatening to disrupt the order flow, cripple efficiency, and sink the restaurant’s success. Like a chef juggling flaming pans, restaurant operators today struggle to balance evolving customer demands with operational effectiveness. Some...

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Navigating the digital ordering landscape can feel like deciphering a complex puzzle. Incompatibility issues, communication gaps, and technical glitches lurk at every corner, threatening to disrupt the order flow, cripple efficiency, and sink the restaurant’s success. Like a chef juggling flaming pans, restaurant operators today struggle to balance evolving customer demands with operational effectiveness. Some of the biggest challenges with ordering providers that affect restaurant growth include:

Technical Turmoil: Navigating the Digital Maze

Integrating a digital ordering app into a network of disjointed platforms can occasionally introduce additional challenges. This technical turmoil poses a risk to the seamless order flow and overall operational efficiency. The digital revolution demands a solution that not only integrates seamlessly but also addresses these technical challenges head-on.
Staff Training: Breaking Through the Learning Curve Icon

Staff Training: Breaking Through the Learning Curve

Training staff to adapt to new technologies is a time-consuming process that can hinder efficiency during the learning curve. A digital ordering platform should be designed with a user-friendly interface, requiring minimal staff training and ensuring a smooth transition without disrupting daily operations.
Menu Management Mayhem: Real-Time Updates Across Channels Icon

Menu Management Mayhem: Real-Time Updates Across Channels

Restaurant operators wrestle with a tech tempest, deciphering complex apps and managing menus across various channels in real-time. Keeping the digital menu up to date is a daunting task that directly impacts customer satisfaction and trust. An effective digital ordering platform streamlines restaurant operations and empowers restaurant operators to take control of their digital menu, ensuring accuracy, convenience and speed. The digital hurdles listed above threaten smooth operations, staff efficiency, and ultimately, customer satisfaction. Is there a way for you to navigate this chaos?

Navigate the Future of Dining with the MENU Omnichannel Ordering Platform

Navigate the Future of Dining with the MENU Omnichannel Ordering Platform

The key to conquering the digital landscape maze and thriving in the modern dining scene is embracing a user-friendly, seamlessly integrated digital ordering platform. Imagine empowering your staff with minimal training, while captivating customers with a real-time, accurate menu on every channel they use.

Enter the MENU Ordering Platform – a powerful ally in overcoming the challenges of the modern restaurant. Its intuitive, state-of-the-art design facilitates a smooth transition without disrupting your daily operations. Being part of the PAR Technology family, MENU is seamlessly integrated with Brink POS, Punchh and PAR Pay. This brings the advantage of a lower total cost of ownership, making it a financially savvy choice for restaurants.

MENU effortlessly connects with major US delivery platforms such as Doordash, Grubhub, and Uber Eats via MENU Link – a marketplace order management solution embedded within the MENU ecosystem. This guarantees customers a smooth journey, regardless of where they choose to place their orders, and a hassle-free management of all ordering channels and menus for your restaurant. Major enterprise restaurant brands strategically opt for PAR’s Brink and MENU Link to not only meet current consumer demands, but also position themselves for sustained success in the future.

At MENU, we prioritize comprehensive support as a fundamental element of the user experience. We are committed to staying closely connected with our customers through an array of supporting materials, comprehensive how-to guides, and timely updates on new releases.

Seamlessly integrated, beautifully designed, and supported by exceptional services, MENU emerges as the innovative solution propelling your restaurant to new heights in the digital world. Embrace the future with MENU and transform your dining experience.

Interested to learn how you can elevate your dining experience, one order at a time?

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Fortify Your Restaurant’s Payment Security with PAR Pay https://partech.com/2024/01/10/fortify-your-restaurants-payment-security-with-par-pay/ Wed, 10 Jan 2024 19:22:00 +0000 https://partech.com/?p=22600 In today’s dynamic market, every consumer possesses unique shopping preferences and behaviors. From what they order to how they order it, nearly every step in the customer journey is unique to the individual consumer. Yet, one aspect of the customer experience every consumer shares is paying for items. Whether it is with cash, a credit...

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In today’s dynamic market, every consumer possesses unique shopping preferences and behaviors. From what they order to how they order it, nearly every step in the customer journey is unique to the individual consumer. Yet, one aspect of the customer experience every consumer shares is paying for items. Whether it is with cash, a credit or debit card, or even a mobile phone, making payments will always be a step in the customer journey.

In recent years, digital and contactless payments, like credit and debit cards as well as mobile wallets, have quickly taken the main stage. Consumers today prioritize these methods of payment over traditional ones, like cash, because they are more convenient, and, frankly, more hygienic. In fact, a recent survey conducted by the Federal Reserve Bank of San Francisco found that over 90% of American consumers primarily pay for their purchases using any form (physical or virtual) of credit or debit card, while 9% of consumers still use cash or check.

However, a rise in digital and contactless payment users has ultimately led to a rise in cyber security threats and hackers attempting to get their pesky hands on valuable customer payment information. According to recent studies, around 65% of all American credit and debit card holders (roughly 151 million Americans) have fallen victim to fraudulent activity. These attacks will not only negatively affect customer satisfaction but also your brand’s reputation.

To combat these payment woes, it is paramount for brands to leverage tried-and-true technology like payment gateways and payment services. PAR Pay, which includes a payment gateway and payment services, handles payment security with the utmost importance. These enterprise-grade solutions stay up to date on required security certificates and standards to ensure brands properly protect their customers’ payment information, which helps you create better guest satisfaction and scale in the marketplace. PAR Pay devices use P2PE at the point of swipe or tap and are PCI compliant as well as PCI-SSF certified. Let’s take a more in-depth look at the various types of security measures PAR Pay provides and what it means for your brand:

Point-to-Point Encryption (P2PE) – This security standard encrypts a customer’s credit or debit card information when a purchase is initiated. The payment information is not decrypted until it reaches the payment processor, which will then approve or decline the transaction. Fully encrypted payment information ensures customer payment data cannot be easily stolen by hackers during a transaction.

PCI Compliance – Payment Card Industry compliance (PCI) is a set of technical and operational standards payment vendors must abide by to fully protect customer payment data. These set of standards are mandated by credit card companies to ensure consumer payment information is always safe and secure. Merchants who do not follow PCI standards are at risk of customers’ card information being hacked and misused.

PCI-SSF – The PCI Software Security Framework (SSF) is a set of security standards payment vendors must abide by to securely design and develop payment software. This protects payment transactions and customer data as well as minimizes vulnerabilities and combats cyber-attacks. PCI-SSF replaced PA-DSS in October 2022.

Tokenization – This security measure replaces a customer’s payment information, such as PINs and card numbers, with a set of unique random characters called a token. Tokenization ensures a customer’s payment information cannot be stolen and stored by hackers during a transaction.

PAR Pay devices comply with the latest PCI PTS security standards, removing all risk and compliance from your day-to-day operations. Additionally, PAR Pay devices and systems are constantly updated to meet current encryption and cybersecurity standards so your brand can grow without the risk of compromise to your customers or business.

Don’t let your brand fall victim to cyber security threats. Fortify your payment strategy with PAR Pay and provide your guests with faster, more convenient, and safer payments and processing.

Interested in learning more about how PAR Pay creates secure payment strategies? Visit us at PARPay or request a demo today!

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Day 1: A Message From Our CEO, Savneet Singh https://partech.com/2024/01/02/day-1-a-message-from-our-ceo-savneet-singh/ Tue, 02 Jan 2024 17:38:04 +0000 https://partech.com/?p=22517 To My PAR Fam, I wanted to wish you all a Happy New Year! While New Year’s Day is a great time for reflection, I think it’s more important for setting the tone in the upcoming the year. I spent a lot of the holiday re-reading many of the CEO letters, books, and podcasts that...

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To My PAR Fam,

I wanted to wish you all a Happy New Year!

While New Year’s Day is a great time for reflection, I think it’s more important for setting the tone in the upcoming the year. I spent a lot of the holiday re-reading many of the CEO letters, books, and podcasts that have inspired me over the years. It reminded that one of the most important jobs we all have is to constantly remind ourselves, that today, and every day after, is Day 1. Jeff Bezos famously coined the concept of a Day 1 mentality in his 1997 shareholder letter. He described the Day 1 mentality as a focus on being nimble, making decisions quickly and essentially never being scared to question the status quo. Every day is Day 1, because Day 2 brings on stasis. And stasis brings on a celebration of the past combined with an ignorance of the future. It’s the moment when you let paper cuts begin to erode the foundation, it’s the moment where you lower the bar from great to good, it’s the moment that you give up on a virtuous fight for the fear of stepping on someone’s toes. Day 2 is often times the beginning of a long and slow decline.

After Bezos wrote about the Day 1 mentality, it went on to become a Silicon Valley mantra, a great saying for CEOs like me, and almost a must read in business schools. Everyone from Warren Buffett to CNBC couldn’t stop talking about the wisdom in a Day 1 mentality.

But what all the quotes and sayings about a Day 1 mentality hide is that working in Day 1 business is difficult. The team members in these businesses aren’t scared to bring up the awkward questions, confront established processes and propose changes to those in different departments. In fact, these businesses actually have more problems than the average business, because they go out looking for them! They live every day thinking about how to get better by asking the tough questions, that while uncomfortable, often lead to the changes that make impact. That sounds easy, but as humans we’re wired to seek social cohesion, and the person questioning established norms is often the first person voted off the island. So, working in these businesses requires immense trust, immense intensity, but most of all, an understanding that the only way to get better is to confront the brutal facts, live in humility, and never stop believing in “why not us”.

So how do Day 1 businesses end up becoming Day 2 businesses? Scale! Scale makes things harder because it forces us to build processes, departments and layers for decision making that can quickly get stale. They turn great thinkers into GPS followers, great problem solvers into rule followers and squeeze out the ingenuity that made a business great in the first place. Scaling companies often bring in “experts” who while truly exceptional, don’t often take critique well, and social cohesion becomes far more important for advancement than actual concrete output. Simplistically, the way I think about this is the bigger a company gets the more time it spends on internal problems and not external problems (solving our customer needs). This will not and cannot happen at PAR.

So, get ready boys and girls, while today is Day 1 of 2024, tomorrow is still Day 1 for us. Our excellence today and tomorrow will be our capacity to take pain. Can we outlast, outthink and out-question our competitors and ourselves, while trusting ourselves to be open-minded towards progress? Can we live in pursuit of not perfection, but constant improvement? Can we learn to trust that while we may be the expert, it’s often the unencumbered who have the best solutions or ideas? Let’s all remember that while we all got to PAR through different avenues, our ability to succeed will be our collective commitment to get better every day.

I hope everyone had a restful and refreshing holiday. I’m excited to be back at my desk with all of you and can’t wait for Day 1!

With gratitude,
Savneet

This message was originally sent to PAR employees on January 1st, 2024

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Unveiling 2024: Your Essential Guide to Restaurant Tech Trends https://partech.com/2023/12/15/unveiling-2024-your-essential-guide-to-restaurant-tech-trends/ Fri, 15 Dec 2023 05:00:41 +0000 https://partech.com/?p=22718 As the year concludes, it’s time to reflect on the challenges faced and prepare for what lies ahead. Economic instability looms in 2024, intensifying the financial strain on the restaurant sector. To adapt, brands are turning to technology, no longer just a supporting player but a central force for innovation and survival. Changing consumer habits...

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As the year concludes, it’s time to reflect on the challenges faced and prepare for what lies ahead. Economic instability looms in 2024, intensifying the financial strain on the restaurant sector. To adapt, brands are turning to technology, no longer just a supporting player but a central force for innovation and survival.

Changing consumer habits emphasize off-premise consumption and diversified revenue streams. This shift fuels innovative dining experiences, powered by cutting-edge technologies—from predictive AI to generative innovations. Modern restaurant operators now have an array of remarkable tech solutions at their disposal.

We’ve compiled a list of state-of-the-art restaurant tech trends to keep you ahead of the curve and help you make smart investments in the coming year.

Contactless ordering

The tech-savvy nature of customers and the necessity to minimize physical contact in the post-pandemic era has instigated a transformative shift within the restaurant industry, giving rise to the rapidly growing phenomenon of contactless ordering. Contactless ordering (which includes ordering via QR codes, mobile & web apps and kiosk ordering) addresses this notable shift in customer purchasing behaviour. It offers an enhanced customer experience and grants customers greater autonomy in placing orders, expanding beyond the conventional dine-in approach. This way, they are more likely to add more items to their order and increase the average check size than if they placed an order over the phone or in person. Moreover, implementing contactless ordering solutions enables the tracking of customer data for each transaction and facilitates personalized engagement through a restaurant CRM platform. This allows businesses to tailor offers, communications, and updates based on customer preferences and behaviour, ultimately aiming for a customized and expectation-surpassing customer experience.

With a constant demand for convenience and speed, operators in the quick service and fast casual dining sector are recognizing the advantages of employing voice assistants for precise and efficient food ordering. Voice-activated ordering, exemplified by innovations like ordering through Amazon Alexa, Google Assistant, or Apple Siri, showcases the potential of technology to reshape the customer experience.

“We anticipate a significant uptick in AI-powered voice and chat ordering in the coming years. Advanced language models make it easier for computers to understand and process customer orders, creating more efficient and convenient dining experiences”, said Marlon Koch, VP of Product, MENU & PAR Platform.

Robots & automation

Restaurant automation involves employing automated or robotic devices to carry out various tasks within a restaurant. These robots serve diverse functions, ranging from meal preparation to delivering food to guests. The integration of robots into restaurant operations holds the potential to significantly enhance restaurant operations.

Many kitchen robots excel in efficiently carrying out simple, repetitive tasks. When properly utilized, they have the capacity to diminish the burden of time-consuming and low-skill tasks in the workplace.

“Anticipate a restaurant revolution with specialized robots dedicated to food preparation and customer service,” said Marlon Koch, VP of Product, MENU & PAR Platform. “These robots, working in tandem with human staff, enhance the dining experience by boosting operational efficiency. Through automating repetitive tasks, they cut labour costs, allowing resources to be redirected to improving food quality and elevating customer experiences. This shift promises quicker, more accurate service, reshaping the dining landscape and enticing customers to return—an evolving trend poised to revolutionize the industry.”

Food Waste Management

Restaurants discard significant amounts of edible food daily, resulting in financial losses and contributing to environmental concerns. To address this, food retail outlets are embracing data-driven and innovative food waste management strategies, incorporating technologies like the Internet of Things (IoT), advanced analytics, AI, robotics, and chemical recycling.

Utilizing machine learning and predictive analytics, restaurants can accurately track inventory and anticipate fluctuating customer demands, optimizing resource utilization and minimizing over-purchasing. Additionally, the deployment of sensors aids in tracking food waste, allowing businesses to identify patterns in wastage.

To control food waste at its source, restaurants can also implement in-house food waste management systems. This involves leveraging advanced plastic recycling systems for packaging food waste, as well as adopting food waste-to-energy (WTE) systems and composting. These comprehensive measures collectively contribute to reducing the carbon footprint associated with restaurant operations.

The Future of Restaurant Technology: AI-driven customer engagement tools

Data has emerged as an invaluable resource, creating a golden opportunity for well-informed decision-making . With the abundance of data captured, restaurants can obtain priceless insights into customer behaviour, preferences, and operational efficiencies. This empowers restaurant brands and managers to make well-informed decisions, streamline operations, and enhance the overall performance of their restaurant. This approach is rooted in creating seamless experiences using AI-driven customer segmentation and optimization tools to enhance customer engagement. Inevitably, the restaurant industry’s future lies in AI, unlocking boundless potential and offering unparalleled opportunities for transformative advancements. By integrating AI into their operations, restaurants can leverage advanced analytics, automated processes, and personalized interactions to elevate the overall dining experience and cultivate lasting customer relationships.

In 2024, making the most of innovative restaurant technology solutions is the only way to truly prosper in this competitive market. Technology is here to help your restaurant not just survive but really thrive in the digital age. PAR MENU has a diverse range of cutting-edge solutions that can assist your restaurant on this digital path.

Let’s chat about how we can set your restaurant up for success in 2024!

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In the Fast Lane to Success: Discover How Brink POS Elevates the Restaurant Drive-Thru Experience https://partech.com/2023/11/28/in-the-fast-lane-to-success-discover-how-brink-pos-elevates-the-restaurant-drive-thru-experience/ Tue, 28 Nov 2023 21:47:16 +0000 https://partech.com/?p=22351 The drive-thru, a long-standing fixture of the QSR landscape, has seen a remarkable resurgence in recent years. While it was always a popular choice for a fast meal, the events of the pandemic further elevated its role and importance. As people grappled with lockdowns and sought solace from the confines of home, the drive-thru offered...

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The drive-thru, a long-standing fixture of the QSR landscape, has seen a remarkable resurgence in recent years. While it was always a popular choice for a fast meal, the events of the pandemic further elevated its role and importance. As people grappled with lockdowns and sought solace from the confines of home, the drive-thru offered a contactless dining experience and emerged as a beacon of convenience. It became a lifeline for QSRs, contributing significantly to their revenue.

In fact, according to consumer behavior watcher Revenue Management Solutions, drive-thru sales made up a staggering 75% of quick-service revenue in 2022. While the numbers have adjusted slightly since then, it appears the pandemic habit of drive-thru ordering has stuck around and become a mainstream way for consumers to order their favorite meals. The result: an ongoing surge in drive-thru sales.

As QSR brands adapt to this shift in guest behavior, they are having to navigate the challenges of longer lines, speed of service, and order accuracy, all while maintaining their commitment to a positive guest experience.

PAR Brink POS is helping restaurant brands streamline and enhance their drive-thru operations with rock-solid reliability and a continuous commitment to innovation. Whether you have a single lane, dual lane, or multi-lane setup, Brink’s purpose-built features keep you at the forefront of the ever-evolving drive-thru landscape.

Brink enables faster service, reduced wait times, and fewer remakes in the drive-thru – leading to happier customers and more repeat business. Let’s d(r)ive into Brink’s fantastic drive-thru capabilities:

Large Preview Panels for Quick Order Retrieval

Imagine a scenario familiar to many of us: You’re at the drive-thru, ready to order your favorite meal. You pull up to the window to pay or pick-up and the employee announces, “You are order #582, regular fries and a large coke?” But you know it’s not your order – you ordered a grilled chicken sandwich and fried zucchini! This leads to a frustrating back-and-forth as the employee struggles to find the right order amidst the digital chaos. This situation, an increasingly common occurrence in modern drive-thru operations, can significantly detract from the overall guest experience.

Brink POS solves this problem with its innovative large order preview panels, added seamlessly to existing menu screens. These enable restaurant staff to conveniently view up to eight detailed orders at once, eliminating the need for manual searching. The power of this solution lies in its simplicity. It is not about inundating the staff with order details; it’s about providing a bird’s-eye view of the orders. Restaurant employees no longer need to open and close orders or navigate through various screens in search of the correct one. In just a single click, they can pull up, validate, and process the order, ensuring speedier service and fewer errors.

No more “Is this your order?” moments; guests can confidently pick up their correct orders without a hitch.

Seamlessly Integrate Own & Third-Party Orders

Now picture this: a customer arrives to pick up an online order, somehow ends up in the drive-thru lane instead and is now at the window looking for their order. With Brink POS, this situation is easily managed. Your staff can seamlessly filter the order by its destination in Brink’s ‘lane manager’ feature and transfer it to the drive-thru lane. Just like that, the customer’s order smoothly pops up in the queue. Your team can then fulfill and close out the order, preserving its place in the line to ensure that the sequence for other cars and orders remains undisturbed.

In turn, your employees are empowered to handle orders from digital, 3rd-party, or any other channels just as easily in the drive-thru, eliminating the need for a dedicated register for pickups and deliveries. This flexibility ensures a seamless, convenient experience for your staff as well as your customers, no matter where they show up to collect their orders.

Re-sequencing To Ensure Order Accuracy

Restaurants can also effortlessly re-sequence guest orders for the payment window using Brink’s intuitive drag-and-drop feature. Inspired by the increased adoption of multi-lane ordering, this functionality is optimized specifically for tablet use.

In busy drive-thrus, whether single or multi-lane, the risk of order mix-ups is significant. With multiple tablets deployed, one employee might start an order for a car, while another moves on to the next in line. If, by chance, the latter finishes entering the order first, the sequence is disrupted, leading to confusion, delays, and unhappy customers. Brink tackles this challenge by allowing a simple press and hold to reposition orders on the screen, preventing this chaos.

This applies even in drive-thrus with just a single tablet. For instance, if a customer isn’t ready to order, there’s no need to wait or start blank orders to save their spot. You can efficiently move down the line, return when they’re ready, and retroactively save their spot with a drag and drop. This ensures that, regardless of multiple tablets or dynamic customer interactions, your team always stays in control.

Furthermore, if a guest still ends up paying out of sequence, Brink triggers automatic resequencing on the Kitchen Expediter KDS to ensure accurate order flow for a timely pickup. Brink indicates the revised sequence to kitchen staff by utilizing visual cues or elements on the KDS screen without disrupting existing cards. Thus, any unexpected changes in the drive-thru line are seamlessly accommodated, ensuring that kitchen staff can focus on preparing orders promptly and accurately.

The result? enhanced efficiency, reduced errors, a more conducive environment for kitchen staff, and a satisfying guest experience.

Example: Staff moves up order #107 in front of order #104 in ‘lane manager’ which is reflected instantly in the POS order screen

The Future

At PAR, we believe in enhancing the restaurant experience, especially in drive-thrus, by integrating technology as an ally, not a replacement. 

Brink’s commitment to merging innovative technology with human oversight reflects our dedication to delivering a flawless and personalized drive-thru experience. It is all about enhancing service without losing the personal touch.

Interested in learning more about modern POS systems that elevate operational efficiency and guest experience? Visit us at Brink POS or request a demo today!

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