Loyalty | partech.com https://partech.com/category/loyalty/ Thu, 21 Sep 2023 17:54:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://partech.com/wp-content/uploads/2023/08/par-new-favicon.svg Loyalty | partech.com https://partech.com/category/loyalty/ 32 32 Meet PAR’s One-Tap Loyalty: An Award-Winning Solution https://partech.com/2023/09/21/meet-pars-one-tap-loyalty-an-award-winning-solution/ Thu, 21 Sep 2023 17:40:53 +0000 https://partech.com/?p=21589 For consumers today, convenience is king. And for restaurant brands specifically, every area of operations that faces consumers must be convenient, right down to loyalty programs and payments. In fact, surveys show that 79% of American consumers are more likely to join a rewards program that does not require them to carry a physical card....

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For consumers today, convenience is king. And for restaurant brands specifically, every area of operations that faces consumers must be convenient, right down to loyalty programs and payments. In fact, surveys show that 79% of American consumers are more likely to join a rewards program that does not require them to carry a physical card. Clearly, consumers desire a seamless experience to stay connected with brands, and owners and operators must implement convenient solutions to satisfy these cravings. 

Meet PAR’s One-Tap Loyalty solution, an immersive loyalty experience that provides guests with the ultimate convenience. Recently, PAR’s One-Tap Loyalty solution won the bronze Stevie’s International Business Award for “payments solution”. According to Sal Nazir, General Manager of PAR Payments, “Winning the bronze Stevie’s Award essentially validates that the solution is meaningfully improving our customers’ lives along with allowing them to offer a differentiated experience to their guests. Internally, it inspires our employees to continue building new solutions as they see their work being recognized by industry peers.”

So, what exactly can PAR’s award-winning One-Tap Loyalty Solution do for your brand?

Benefits for Your Brand and Guests

Per Nazir, PAR’s award-winning One-Tap Loyalty solution ensures restaurant brands “can offer a frictionless and seamless way to enroll customers in their loyalty program.” One-Tap Loyalty allows guests to easily enroll in a restaurant brand’s loyalty program in one step as well as enable payment and loyalty redemption in one step. This ultimately creates the most convenient experience for a brand’s guests. 

Moreover, “because it is so simple and native to Apple Wallets, the ability to continue to engage with customers is much more seamless,” said Nazir. With PAR’s award-winning One-Tap Loyalty solution, brands can receive accurate data on all relevant transactions whenever and wherever Apple Wallet is used. Brands can then leverage this data to target customers with personalized campaigns, perform customer lifetime value analysis, and much more. 

Additionally, restaurant brands will be able to reach and engage with a new category of customers, in turn improving participation, engagement, and repeat visits. “Those are probably the two benefits we are hearing more and more about,” explained Nazir. “The signup process is super-fast, and the re-engagement is much more attractive because it is native to the wallet.”

A Tried and Trusted Solution

Brands that are already utilizing PAR’s One-Tap Loyalty Solution have been able to achieve impressive results and provide guests with unique and convenient experiences. “Salsarita’s Fresh Mexican Grill is one of our larger brands that is currently leveraging the one-tap loyalty solutions,” said Nazir. “They are seeing a tremendous uptick in loyalty enrollment,” explained Nazir. 

According to Tim Carter, Salsarita’s Chief Financial Officer, the brand implemented the award-winning One-Tap Loyalty solution to not only spice up and grow its loyalty program but to also remove some of the friction and burdens of signing up for a loyalty program. Currently, 12 Salsarita’s locations are using PAR’s One-Tap Loyalty solution, however, the brand is setting the gears in motion for a system-wide rollout in the near future. So far, the brand has already experienced a 5% to 15% lift in guests’ willingness to join the loyalty program as well as an increase in gain and frequency lift from Apple users. Ultimately, the addition of PAR’s award-winning One-Tap Loyalty solution ensured Salsarita’s could achieve new KPIs as well as expand its reach and engage with a new category of consumers. 

“The One-Tap Loyalty solution from PAR is helping our efforts to improve guest enrollment and engagement in our loyalty program. Many guests use Apple Pay, so a one-tap approach makes it seamless for them to sign-up and accumulate rewards.”
– Tim Carter, CFO Salsarita’s Fresh Mexican Grill

As the world turns towards digitalization, it is crucial for brands to implement solutions, like PAR’s award-winning One-Tap Loyalty solution, that support digital experiences. With proven results, PAR’s One-Tap Loyalty solution ensures restaurant brands can provide simple, frictionless loyalty enrollment with enhanced ongoing guest engagement to drive repeat visits and create convenient loyalty and payment experiences that guests crave.  

Interested in learning more about PAR’s One-Tap Loyalty Solution? Join us at FSTEC Booth C-215, visit us at PAR Pay, or book a demo today! 

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Fortifying Your Restaurant: How A Modern POS Enhances Security and Compliance https://partech.com/2023/09/20/fortifying-your-restaurant-how-a-modern-pos-enhances-security-and-compliance/ Wed, 20 Sep 2023 20:45:08 +0000 https://partech.com/?p=21573 In today’s landscape, restaurants are rapidly embracing technology to drive operational efficiency and elevate their guest experience. On average, brands now work with 20 to 30 technology vendors – ranging from POS systems, online ordering and delivery aggregators to loyalty programs, back-office tools, a plethora of digital payment methods and more. Ultimately, this recent technology...

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In today’s landscape, restaurants are rapidly embracing technology to drive operational efficiency and elevate their guest experience. On average, brands now work with 20 to 30 technology vendors – ranging from POS systems, online ordering and delivery aggregators to loyalty programs, back-office tools, a plethora of digital payment methods and more. Ultimately, this recent technology surge has led to a significant increase in the volume of customer data that restaurants generate and need to manage, making data protection a paramount concern. Plus, with restaurant networks being routinely accessed by numerous staff and vendors within their ecosystem, new challenges have emerged in safeguarding this information. In an era marked by increasing data breaches and cyber attacks, data security is a top concern for IT and technology leaders in the hospitality industry.

Sitting at the core of a restaurant’s technology stack, the POS system is a critical bulwark in ensuring its security and compliance. This is because the POS handles sensitive payment information and acts as a bridge to various third-party vendors, making it a prime target for potential threats and breaches. Data breaches, when successful, are publicly reported and result in reputational damage, loss of customer trust, and financial burdens like lost sales, fines, compensation, and increased insurance premiums.

Therefore, it is essential for restaurant owners and operators to choose a POS partner with strong security features and a proven record of compliance to protect against these risks. In fact, The 2023 Smart Guide™ to Restaurant Management and POS Systems revealed that 69% of over 300 surveyed restaurant IT decision-makers identified meeting security and payment compliance requirements as one of the biggest benefits of choosing the right POS system.

Key Considerations for a Secure POS Provider

It is crucial to note that not all POS systems offer the same level of protection. Although the prospect of upgrading to a more secure POS might initially seem expensive and challenging, in reality, it is a small price to pay to avoid the above-mentioned consequences of data lapses. So, what do you need to futureproof and safeguard your restaurant’s operations in an increasingly digital world? Read below.

Modern Architecture and Security Features

Choose a POS system with the right architectural foundation. A cloud-native POS is designed from the ground up with optimal security in mind, making it the superior choice compared to legacy systems with on-premises servers or partial cloud configurations. Modern cloud-based POS solutions offer robust security measures, including data encryption, proactive monitoring, and role-based access controls. In contrast, legacy systems often run on outdated, inflexible software architectures and lack the robust security tools needed to combat evolving vulnerabilities, making them easier targets for cyber-attacks, ransomware, and other issues.

Proven Certification and Compliance Track-Record

The increased focus on data privacy has also led to strict regulations like the Payment Card Industry Software Security Framework (PCI SSF), General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA). Restaurants must select a POS that enables them to fully adhere to these rules as non-compliance can result in hefty penalties, reputational harm, and the inability to process card payments, leading to loss in revenues.

Legacy POS systems can impede compliance efforts significantly. They often lack the mandated modern data handling practices, struggle with timely updates and patches, and face resource limitations. In fact, this challenge persists even with cloud-based POS solutions, as many of them lack full PCI compliance. To address potential compliance gaps in these cases, especially when managing multiple vendors or disjointed technology, restaurants are forced to invest in middleware or extra technology. This incurs additional expenses and distracts from core business operations.

PAR Brink POS is the cloud-based solution that delivers on these considerations, providing customers with a reliable POS partner that takes a comprehensive approach to security:

  • Brink POS uses powerful encryption to protect data during transmission and storage, ensuring safe exchanges between the POS system and other components. Unnecessary data is removed or anonymized daily, following industry standards.
  • To stay ahead of security threats, Brink POS regularly updates its cloud infrastructure and proactively monitors for any unusual activities. It also allows brands to precisely define user roles and staff permissions and enforces multi-factor authentication, reducing the risk of unauthorized access and internal breaches.
  • For system reliability and in-store continuity, Brink POS uses redundant servers to prevent failures, minimize downtime, and preserve data integrity. In the event of network disruptions, it seamlessly switches to offline mode, ensuring uninterrupted operations and secure data synchronization when reconnected.
  • Brink POS is designed to meet evolving regulations and holds an industry-leading track record of compliance certifications. It was one of the first to achieve PCI SSF certification, a modern standard for payment software security that builds on PCI DSS. Paired with PAR Payment Solutions, Brink POS also simplifies and automates compliance certification processes for brands. Thus, restaurant operators can focus on running their business instead of worrying about complex paperwork, compliance gaps, or fines.

Interested in learning more about modern POS systems that combine operational efficiency and security? Visit us at Brink POS or Download the eBook now!

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How Loyalty Works Seamlessly with Apple Wallet https://partech.com/2023/07/31/how-loyalty-works-seamlessly-with-apple-wallet/ Mon, 31 Jul 2023 19:45:05 +0000 https://partech.com/?p=11699 Restaurant technology is constantly evolving and adapting to ever-changing customer demands and preferences. With recent major advancements in ordering, payment, and loyalty solutions, it is clear that we are in the age of next-generation solutions and the restaurant technology landscape is full steam ahead. At the 2023 Food on Demand Conference, leaders within the restaurant...

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Restaurant technology is constantly evolving and adapting to ever-changing customer demands and preferences. With recent major advancements in ordering, payment, and loyalty solutions, it is clear that we are in the age of next-generation solutions and the restaurant technology landscape is full steam ahead. At the 2023 Food on Demand Conference, leaders within the restaurant industry collaborated on a panel discussion to dive into how restaurant operators can leverage these next-generation solutions to not only benefit themselves but their customers as well. The major theme discussed during the panel discussion was leveraging technology to streamline personalization and simplify payments. It was also made very clear that these recent technological advancements are not here to replace current restaurant employees but rather to assist them, make their jobs easier, and help create exceptional experiences for guests.

At the Food on Demand Conference, PAR’s own Sal Nazir, General Manager of PAR Payments, discussed some of the major technological advancements happening within PAR and how restaurant brands can leverage them to take the customer journey to new heights. Nazir discussed PAR’s open integration ecosystem and recent integrations with Apple Wallet throughout the panel discussion.

These recent advancements made by PAR have enabled brands to provide guests with unique loyalty and payment experiences like one-tap loyalty. PAR Pay’s One-Tap Loyalty solution delivers a one-tap, immersive experience that works seamlessly with Apple Wallet. This unique payment and loyalty experience allows guests to seamlessly enroll, earn, redeem, and pay for their meals using Apple Wallet. “Basically, the whole process of signing up a customer, enrolling them in a loyalty program, getting them to engage with you to redeem points, and pay has been removed,” said Nazir at FODC 2023. “It has become natively embedded into the iOS system.”

The addition of one-tap loyalty enables brands to expand their reach to new customer segments and facilitates seamless enrollment into a brand’s loyalty program. Not only will it improve participation and engagement rates, but it is also proven to drive repeat visits as it creates a deeper relationship between the brand and the guest. “What is interesting is, we put stuff in our [Apple] Wallet that is very close to us – boarding passes, credit cards, driver’s license – so if you are [putting] a loyalty card into your wallet, that is a very close connection that you now have to that brand,” said Nazir.

Additionally, the seamless integration with Apple Wallet ensures brands are provided access to accurate data on relevant transactions, no matter where the Apple Wallet is used. With accurate and relevant transactional data, brands can gain insights into guest behavior and target customers with personalized campaigns, perform customer lifetime value analysis, and much more to enhance daily operations, guest experiences, and brand affinity.

For guests, PAR Pay’s One-Tap Loyalty solution provides them with the ultimate convenience and savings as payment and loyalty redemption is fulfilled in a single step. This ultimately removes the need for scavenging through wallets and purses to locate a physical card as well as the need for opening applications. Guests can take advantage of rewards, discounts, and benefits from anywhere and anytime by using their Apple Wallet. Moreover, PAR’s One-Tap Loyalty solution also provides guests with a consolidated view of transactions, ensuring they can access their loyalty transaction history in one place.

Implementing next-generation technologies is crucial for tackling and staying ahead of ever-changing customer demands. Solutions like PAR’s One-Tap Loyalty solution are designed to not only enhance customer experiences and operational strategies but also to make restaurant operators’/employees’ daily tasks less complicated. As discussed throughout the FODC panel discussion, brands must look to the future and implement next-generation technologies to continuously satisfy their guest’s cravings for innovation, convenience, and exceptional experiences.

Interested in learning more about PAR Pay’s One-Tap Loyalty? Visit us at PAR Pay or book a demo today!

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Serve Up Convenience with Wallet-based Payment and Loyalty in One https://partech.com/2023/03/17/serve-up-convenience-with-wallet-based-payment-and-loyalty-in-one/ Fri, 17 Mar 2023 20:45:10 +0000 https://partech.com/?p=9613 The world is digitally transforming, and the pandemic has only accelerated the pace of that transformation. Customer expectations are skyrocketing, and they are demanding frictionless and seamless interactions with brands. Loyalty programs are no exception. While most businesses have launched loyalty programs to drive retention and growth, many struggle to deliver the results expected. With...

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The world is digitally transforming, and the pandemic has only accelerated the pace of that transformation. Customer expectations are skyrocketing, and they are demanding frictionless and seamless interactions with brands. Loyalty programs are no exception.

While most businesses have launched loyalty programs to drive retention and growth, many struggle to deliver the results expected. With the proliferation of loyalty programs, consumers have begun to suffer from a bit of application fatigue and are averse to carrying a plastic card. In fact, surveys show that 79% of Americans are more likely to join a rewards program that doesn’t require them to carry a physical card making it clear that consumers are looking for a seamless experience to stay connected with brands. Delivering a frictionless experience is key to running a successful loyalty program. This presents a challenge to businesses looking to drive business results with their loyalty programs that require cards or downloads.

One way to help ensure that your program meets today’s consumer expectations is by unifying loyalty transactions with the payments process, especially with the mobile payments process. Apply Pay usage is on the rise and the number of Apple Pay users is forecast to hit 48.7 million in 2023. Ninety-two percent of all the mobile wallet payments done in 2020 in the U.S. were made with Apple Pay and there are 2.3 billion mobile wallets in the world, 507 million of which are Apple Pay. Given the growth and popularity of Apple Pay, it could significantly benefit a brand to integrate its loyalty program with Apple Wallet. With such an approach, your brand will see many benefits:

  • Seamless Enrollment into your Loyalty
  • Program Expanded Reach to New Customer Segments
  • Higher Speed of Service and Efficiency
  • Data Accuracy
  • Increased Revenue through Better Insights

Your guests will also see benefits:

  • Ultimate Convenience
  • Savings Anytime, Anywhere
  • Consolidated View of Loyalty Transactions

Many brands are now working with providers to unify their payment processes with loyalty programs. Recently Salsarita’s, a popular Mexican Grill chain, leveraged PAR Pay’s One-Tap Loyalty solution to unify payments and their loyalty program using Apple Wallet to create an immersive loyalty experience and drive business results. To learn more about Salsarita’s results, view their recent webcast.

It is essential for brands to implement the right solutions to facilitate a frictionless loyalty experience. One-Tap Loyalty is one of many solutions provided by PAR that quickly revolutionizes payment strategies and paves the foundation for brands to create the payment experience their customers crave.

Interested in learning more about One-Tap Loyalty from PAR, contact us at today!

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