Restaurants, convenience chains, grocery stores and various food outlets now face a wide range of options for meeting customers’ changing preferences. Creating a compelling, safe and convenient customer experience has ignited several market trends, such as placing an emphasis on providing value, delivering personalized incentives, and rewarding guests beyond points with experiential offerings.

The brands that effectively embrace this new paradigm will be positioned to succeed in an increasingly digital environment. A strategic and collective approach by marketing, operations and IT is required to integrate technologies that can ultimately build AND reward restaurant customer loyalty well into the next decade.

Learn more in the eBook: Building an Integrated Loyalty Ecosystem to Future Proof Your Brand