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Scale Your Restaurant’s Growth with an Open Ordering Platform

Published on April 9, 2024
By PAR Team
Gone are the days of managing a maze of disconnected systems – one for point-of-sale, another for online orders, and yet another for deliveries. Open integrations are the new normal, allowing restaurants to build a dream tech stack with best-in-class solutions. By embracing open APIs and interoperable systems, your restaurant brand can create a tailored tech stack that enhances every aspect of your operations, from order processing and inventory management to customer engagement.

Understanding Scalable Platforms

Unlike traditional siloed systems that operate independently, scalable platforms offer a holistic solution that can adapt and expand alongside your business. At its core, scalability refers to the platform’s ability to accommodate growth and handle increased demands without sacrificing performance or efficiency.

A scalable platform is built on modular architecture, allowing restaurants to add or remove functionalities as needed. Whether it’s scaling up to accommodate a growing number of orders or integrating new features to meet evolving customer preferences, a scalable platform provides the flexibility and agility required to stay competitive in a rapidly changing landscape.

Optimizing Business Growth with a Scalable
Ordering Platform

An open and scalable ordering platform such as MENU offers a cohesive solution that integrates various aspects of restaurant operations into a single, seamless ecosystem.

Here’s what MENU’s open ordering platform brings to the table:

1

Ordering APIs

Optimizing Business Growth with a Scalable Ordering Platform
MENU facilitates interoperability through open Ordering APIs, allowing streamlined integration with various technologies and solutions that best suit your needs. The benefits of this solution are numerous:
  • Unforgettable Ordering Experiences:
    Your customers demand customization. One-size-fits-all ordering is no longer enough. With MENU Ordering APIs, your brand can leverage a modern and innovative back end to create custom ordering applications on any channel. This empowers you to create unique ordering experiences that perfectly match your brand identity and customer needs.
  • Smooth Developer Experience:
    Clear and comprehensive documentation serves as the foundation for effective API design, playing a crucial role in fostering a smooth developer experience. MENU’s open ordering platform provides robust documentation, granting developers access to well-documented resources that offer detailed explanations of our Ordering APIs. This empowers them to effortlessly navigate the integration process, better comprehend API interactions, effectively troubleshoot issues, and fully leverage the potential of APIs for agency-built applications.
  • Streamlined Tech Stack:
    MENU’s Ordering APIs ensure seamless integration with your current suite of solutions. This eliminates the need to abandon your existing loyalty programs, payment processors, and other essential tools. The result is a fully interoperable system that streamlines your operations and maximizes efficiency.

Customer Data

Open ordering platforms like MENU facilitate the consolidation of data from various sources within your restaurant’s tech stack. This unlocks a treasure trove of customer data, giving you insights into ordering trends and behavior. Leveraging these insights helps you make data-driven decisions to personalize customer experiences and optimize marketing campaigns, ultimately leading to increased profitability and customer satisfaction.

New Franchises/Locations

New Franchises/Locations
The MENU scalable ordering platform  empowers you to replicate successful operational models seamlessly across new franchises and locations. By embracing openness, your fast-growing business can effortlessly adapt to the growing demand while maintaining efficiency and delivering exceptional customer experiences consistently across every location.
Open and scalable ordering platforms are more than just a technological upgrade; they’re a strategic investment in your restaurant’s success. By embracing an open approach, you can transform your operation from a tangled mess of wires to a well-oiled machine, ultimately delivering exceptional customer service and achieving operational excellence.
Whether you’re a fast-growing multi-unit brand or an industry stalwart, MENU’s open platform serves as the bedrock for innovation and expansion.
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© 2024 PAR Tech

Tiffany Disher, General Manager, MENU North America

Tiffany Disher

General Manager, MENU North America

Tiffany Disher, General Manager, MENU North America, an omni-channel ordering solution to futureproof restaurant’s growing digital sales needs. Before taking on this new role in January 2023, she was an integral part of Punchh’s growth story. She has advised hundreds of customers over the past eight years on their loyalty strategies both from a base program standpoint as well as ongoing marketing strategies. Before Punchh, Tiffany worked for Schlotzsky’s where she supported the brand marketing team by leading loyalty, eClub, R&D, Franchise advisory council and marketing analytics. Tiffany has her Bachelor’s of Science in Economics from University of Oregon and Master’s in Business with a specialty in Marketing from Baylor University. An avid golfer, hiker and mom of two small children, Tiffany spends her limited free time entering into baking competitions.